Creation of microsite, minisite, weblet…
A Microsite, minisite or weblet generally means a website of small size created to promote a sale of a product or service. Microsite creation as a part of marketing support is a supporting information tool for a main web presentation. Microsite authors endeavour to build a website with the highest possible information value and thus be useful and interesting for internet users . Microsites or minisites always have there own domain name and hosting, another one other than the main site is an advantage to have , if possible as it is considered higher quality by search engines. We offer creation of a minisite with high-quality text that is optimized according to proven SEO procedures. High-quality text brings the necessary information value for the potential customer which is essential for attracting the targeted users. Text is composed in an elegant and natural way with carefully chosen keywords that are properly placed. Within microsite creation we also offer off-page SEO services, such as basic registration in directories and/ or creation of Public Relations articles. High-quality linking of all minisites (microsites) cohesively together along with the main site is another part of our overall focus. We also offer a link exchange service and other instruments of linkbuilding.
Minisite as support for your product
In practice, it means that the created minisite will lead users through an initial search to the specific product offered on the main site. If we imagine a classical internet user he will behave almost always in the following way:
For a long period before internet users made a generic purchase, a user would only have a rough idea that something like the product they desire exists. This stage is just about giving general information. A homepage of a created microsite should correspond to it. Here general information written in an interesting manner can be read and will gradually transition towards more detailed information on a subpage. The user will be aware that our site provides them with the information they need and they will be back for more and more information. They may also show this microsite to their friends. Over time, this user becomes a future customer because they already know what they need and so they begin to choose a specific type of product. A properly prepared microsite structure helps them to find an optimal solution for their requirements. At this moment it is appropriate for us to finish the process of referring redirection to the homepage where already a fully-fledged customer will find a product that they are ready to buy.
Hypertext Links are also a very important part of a minisite. Their purpose is to enable users to be redirected to a main website and also to create a strong link portfolio for them. Links from similarly themed minisites are a very powerful and effective tool to move up the main site in the search results page or SERP.
Microsite creation in content management system
We recommend the content management system WordPress, it is a very elegant and inexpensive solution for microsite creation. This system offers easy service, high variability of features (which are simple to edit) and last but not least, a considerable amount of ready-made graphic templates to choose from. The combination of these features allows highly-effective and inexpensive minisite creation. This system is recommended by the team at SEO-care.co.nz for most solutions. Of course, if it doesn’t meet specific requirements, we are able to create a customized microsite by order.
Strong emphasis on SEO
All minisites created by the team of Seo-care.co.nz are fully optimized with the help of proven SEO techniques. This process consists of optimizing a website for a specific product or service. It makes the entire page focused around a specific keyword or phrase. Enormous sales potential is achieved with this continuous procedural improvement of search engine positioning. It is a given fact that the stronger a position of a microsite is in search results, the better the main site which referred to it will be as well. If you would like to purchase this marketing tool additionally please continue on to our order form for these services.