Using a microsite
Even relatively recently these small websites were seen as a tool for placing PPC (Pay per click) ads such as AdSense. However, at present microsites are perceived as an additional information tool or a tool to support sales. Microsite authors intend a website to have the highest possible information value and thus be useful and interesting for internet users.
It is important to take interest
The team at SEO-care.co.nz has been creating microsites for more than two years in Europe. During this time we have created a unique procedure for microsite creation . From the beginning we took care that the result was connected with a genuine product or service. We look at a microsite not only from the developers point of view but also from a potential customers / visitors point of view. Our goal is to create a natural site that will attract and ‘prepare’ a client for a purchase of a product or service.
How does the microsite look?
Microsite creation is always guided by the vision of our client. Throughout minisite creation the client has access to a test domain name and of course, they can interact with this process at any time.
Procedure for creating a microsite:
- selection of the ideal template from a chosen selection offered in accord with the clients vision. (We use a database of several thousand templates.)
- template modifications according to rules of SEO
- searching for thematic keywords and phrases
- website structure design process according to keywords
- creation of high-quality, unique text with keywords
- adding pictures of different sizes with preview function
- linking a microsite and a main page of a product or service
- setting a “meta description”, “meta keywords” and page title
- creating sitemap.xml and robots.txt
- possible registration in web directories and PR article creation and placement
- futher linkbuilding